At some point you have to shed the old skin for new skin to grow

Many times on these pages I criticize maybe too much, but I throw manure on KMVT 11 out of Twin Falls. It’s not my intent to just throw crap at them, by and small they do a pretty good job over there. Are they cut throat, and willing to throw a client under the bus just to protect a long going feud? Perhaps, but I must say they have began some cleaning house over there.

The news department is doing better they got rid of that older co anchor and put Aimee Burnett in there as co anchor. Her voice is a bit too high an octave for news delivery but she does well. There are a few there that are making 11 better, yet they keep the old farts there, and that stifles any advancements. Likewise a inside way of thinking of not rocking the almighty predominant religion here’s boat. Joe Martin , I guess is okay for a news person, but fewer than half if that of the news crew there are even from or native to this area or Idaho.

I think, in my prowl , that if these old stalwarts were retired, Chris Pruett would get out of there as GM, and allow one of these younger ones to tear the roof off the place, KMVT could get to a place of the same excellence in news broadcasting which is the only open thing they do, since the rest is of a network genre.

I looked over KMVT’s job slot, the pitch in there is that they own the market. This is not true, and if anyone is listening and reading, KMVT’s crown is about to be tarnished if not removed. Confederate Steele, Media, just put down some of the final pieces to acquire the old channel 35 spot that was vacated when KPVI pulled out and reluctantly sold the FoX network to KMVT. Asking the question does KMVT need to cover their ass so much they need to buy their competition? Why not improve quality. Any how I’m getting off course. One of the hearts of what will soon become Confederate Steele’s network for TV is of course the video side of us at HazzardAyre TV. This will include a three times daily news broadcast. With a bit more of a spicy and more fight the system attitude than many have dared to run. Not completely for the 18-36 demo, but a more redneck rebel southern style demo. Yes there are plenty here.

The new network will include programming from Hot-M TV, as well as programming not seen in years, from the Dukes-of-Hazzard to BJ & the Bear. Not just that but network made productions. KMVT may be a bit too timid to peel off the old skin to let new skin come in and grow, but we will be planting new seeds.

I thought at the first of it when both KIVI came in and expanded their local translator system to include a station office, that there would be some challengers to KMVT, likewise , KTVB’s sub station I thought would deliver more stories from the area, but has reluctantly declined to do.

Likewise there are limited video production outlets here to do complete turnkey TV ad production except KMVT. That is changing. Confederate Steele will do that as well.

Now it might interest ya’ll to know, the place that my own broadcast wings got wind under them, was KMVT’s old home ship KLIX, both TV and Radio. Mostly radio. When I started there, in the market there was 3 other stations here, KEEP AM 1450, KART AM 1400, and KMTW FM 96.5 . Charlie Tuma was the GM and reluctantly Charlie was spooked to take on ye ole wolf. But some arm twisting and a bunch of ad dollars, and right after Pete Arbogauhst’ show there I did what became Dixie Diesel Radio. We first cranked that up at KMTW. However KLIX, and a friend in sales got me to KLIX. The show went viral as they say. Dixie Diesel as it was then Long Haul Radio, was produced by our group then called the Teenage Truckers Association that became the parent of us now as the United American Independent Truckers Association. We played not only good old trucker style country music, but brought in classic southern rock, as well as new age then rock like Pink Floyd. We did truckers news, weathercasts, and news of all areas of truck transportation industry, including us in towing. Nobody had done that before. Towing was then seen as far as any advertising to be limited to want ad papers and the phone book. Who cared about those of us waking up at midnight in the 25 degree cold and snow to go do a wreck or slide off? Except us, it was a got to be one to know em kind of thing. Of course the history of our media arm is long, and I’ll dive into that at another time.

But I caught a break and so did the reformed UAITA in 1991, I was living in Salt Lake City. Caught news of a station in Price Utah, that was running the Interstate Radio Network. The Dixie Diesel Shop, the first performance diesel, and custom shop for big and small trucks had barely opened. The name was catchy, but we needed a path direct to our customers the owner operator OTR truckers. ITRN was that path. But I wanted to take it further. So a bit of padding with cash and KOAL AM, there aired the first 6 months of what is still today Dixie Diesel Radio. The sister radio show of HazzardAyre. Over the years additional shows like Highway Hooker Radio for us in towing came.

Attempts to put what we had going on TV went to deaf ears. Until I got a door opened in Pocatello at Pocky’s Cable Access Channel CH-12. All of a sudden there were people watching cable access that hadn’t ever watched. When Chris Pruett took over GM duties at KMVT, I made an appointment to go see him and bury the hatchet. The big hold back to KMVT and us on there was one shot that looks like this>emphasizing the concept we love tows or as we word it we luv toews. that one shot was seen as exploiting women by Chris and other media. To them, its porn. Really? Grow up. blood and guts is fine during prime time, but me kissing a gals toes on camera being seen as porn? Again grow up. Of course after that Chris and I have gotten back into a feud, simply because I showed him that his bid for a local talent find for America’s Next Top Model, was as bad as anything we had in mind if not more racy, and well. Ya’ll know the rest. That said he needs to shove aside some old skin and let the new skin grow. Oh the other thing criticized us for? A gal and guy doing a morning , in our case overnight radio show for truckers, but a guy and gal in the studio. But what does Chris have, a husband and wife team doing the Morning show on KMVT. Monkey see, monkey does. We too have our guy gal run for me its our Nurse GoodBody,

and we’re looking for more. Both radio and TV. Oh yes we do deliver.

More in the PM,

L8R Ya’ll

Quote of the Day:
True friends stay friends.
--Al

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